Digital Identity
Let people prove who they are while sharing only what's needed, like proving they're over 21 without a birthdate or citizenship without an IC number.
Read moreWhy it matters
A product passes through farms, processors, packers, and logistics before it reaches a shelf. Each handoff is recorded, if it's recorded at all, in a different company's spreadsheet, PDF certificate, or filing cabinet. None of them talk to each other.
So when something goes wrong, whether a contamination scare, a fraudulent halal claim, or a counterfeit batch, tracing the source means weeks of phone calls and document requests. By the time the answer arrives, the recall is late and the damage is done. And a shopper standing in the aisle has no way to check whether the label is telling the truth.
The core problem isn't a lack of data. It's that no one can trust the data they have. Records can be edited after the fact, certificates can be forged, and every party has to be taken at their word.
How it works
A farm harvests, a processor packs, a logistics partner ships.
Every step is written to MasChain with a timestamp and the responsible party.
Halal certification, origin, and lab results are attached and can't be edited later.
Customers scan one QR code to see the product's full, verified journey.
What it unlocks
For businesses
Isolate an affected batch in minutes instead of weeks, protect your brand from counterfeits, and turn provenance into a selling point customers can see for themselves.
For regulators & auditors
Verify halal status and country of origin directly against the record, with no site visit, no chasing paperwork, and no taking anyone's word for it.
For consumers
Scan one QR code and see exactly where a product came from and how it was handled. Trust the label because you can check it yourself.
Keep exploring
Talk to our team or jump into the developer portal. We'll help you figure out which use case fits your business.
